Media Advertising Campaign

Declan Cunningham





Codes and Conventions:

In my magazine advert I have taken in everything which has been used for the image like, lighting, characters and the positioning of the product. I think that the positioning of the product is very important as the target audience need to be able to see the product clearly. The target audience for this advert would probably for the ages of around 16 – 20 year olds who play a lot of sport; this is because my genre for the advert is sport which is why the picture is set in a locker room with the sport clothes in the background. The costumes that have been used, one person is dressed reasonably smart as he is considered maybe to be the coach or manager of the team in the locker room, the other person is dressed in a jersey or a sporting top which could be presented to the audience as a team member. I chose the genre of sport as it appeals to me as I play a lot of sport. I think that this will appeal to the target audience because it is based at 16-20 year olds where most people are considered to play a lot of sport.


Representation

Particular social groups have been presented in my magazine advert as it has a model of around the target audience’s age group so they may able to relate to it. I think that the advert is trying to say to the audience that the body spray that it is trying to sell is successful to the target audience who play sport, which is shown by the ‘cheesy’ smiles on both of the model’s faces. The product could also seem successful to the audience as it is based on the genre of sport, a lot of teenage males play sport and are likely to need some sort of body spray for afterwards.


Target Audience

I think that the demographic audience for my advert would be probably for the C1, C2 and downwards. It could be a possibility that the audience could go slightly into a higher category as everyone needs body spray and everyone plays some kind of sport. My advert is based at people who play sport as nobody wants really wants to smell after playing a game.


Evaluation

I think that my advert has many strengths and weaknesses. I think that the image advertises the product well but also it is a little rough around the edges. This is partially as I had never used Photoshop before. Other students have seen ym advert and said it was a good piece of work which I am pleased with.

Conceptual analysis of a print advertisement rooted to 4 key media concepts

Name of Product: T-mobile Magazine advert for top-ups


Codes and Conventions: purpose and effect


The images in my advertisement that I have chosen is very comedy based. The image is placed in a shop or a supermarket using all natural lighting. The reason why the advert is reasonably humorous is the models being used and then expression on their faces. One of the models is holding the other with the slogan being, ‘with longer top-ups, you’ll be missed.’
As this adds more humour to the advert it also strengthens the marketing of the product. This slogan also suggests that the particular deal on phone credit is excellent that it would be so long until you will have to top-up your mobile phone again, and therefore would have missed you.
Furthermore the advertisement could be also trying to sell you mobile phones or other deals on this particular mobile phone network.


Representation:


This magazine advertisement is comic based as it is meant to make the audience it is intended for laugh. It adds humour as you would not really see this happen in a supermarket or shop, as it is strange and odd behaviour. This advert could also be stereotyping chubby people to add humour to the advert as most ‘bigger’ people are funnier like comedians.


Audience:


The demographic audience for this advert would probably be the C2 category. These are people that can probably afford to have a mobile phone but would have to have a good deal as they couldn’t afford to pay monthly on some sort of contract Phone Company. I think that the age range is around 16 – 25 years. This is looking at the two models in the advert gives us a brief idea on what the age and gender ranges are.



Evaluation:

I think that this is a very good advert as it catches the eye of the intended audience due to its humour, and is likely to be a successful product as it has good deals. I had chosen this advert as it caught my attention straight away and it came to me to as quite a funny magazine advertisement that you do not come across everyday. I thought I would choose this to do this as it would be moderately interesting to evaluate.