Media Advertising Campaign

Declan Cunningham





Codes and Conventions:

In my magazine advert I have taken in everything which has been used for the image like, lighting, characters and the positioning of the product. I think that the positioning of the product is very important as the target audience need to be able to see the product clearly. The target audience for this advert would probably for the ages of around 16 – 20 year olds who play a lot of sport; this is because my genre for the advert is sport which is why the picture is set in a locker room with the sport clothes in the background. The costumes that have been used, one person is dressed reasonably smart as he is considered maybe to be the coach or manager of the team in the locker room, the other person is dressed in a jersey or a sporting top which could be presented to the audience as a team member. I chose the genre of sport as it appeals to me as I play a lot of sport. I think that this will appeal to the target audience because it is based at 16-20 year olds where most people are considered to play a lot of sport.


Representation

Particular social groups have been presented in my magazine advert as it has a model of around the target audience’s age group so they may able to relate to it. I think that the advert is trying to say to the audience that the body spray that it is trying to sell is successful to the target audience who play sport, which is shown by the ‘cheesy’ smiles on both of the model’s faces. The product could also seem successful to the audience as it is based on the genre of sport, a lot of teenage males play sport and are likely to need some sort of body spray for afterwards.


Target Audience

I think that the demographic audience for my advert would be probably for the C1, C2 and downwards. It could be a possibility that the audience could go slightly into a higher category as everyone needs body spray and everyone plays some kind of sport. My advert is based at people who play sport as nobody wants really wants to smell after playing a game.


Evaluation

I think that my advert has many strengths and weaknesses. I think that the image advertises the product well but also it is a little rough around the edges. This is partially as I had never used Photoshop before. Other students have seen ym advert and said it was a good piece of work which I am pleased with.